Experienced and enthusiastic Digital Specialist Leader with a history of quantifiable success working in the pharmaceutical, healthcare, political and tech industries.
Specialising in Strategic, Digital and Multichannel Marketing, Communication, Sales, Management and Leadership.
On a temporary (6 month) contract, I headed up the Marketing team at Healthera – a SaaS tech start-up in the pharmacy and healthcare sector. Starting in October 2018 as the Senior Marketing Manager, I quickly took the interim role of Head of Sales & Marketing after radically changing both departments shortly after my arrival.
I led training sessions on the latest sales pitch techniques to ensure optimal conversion statistics.
My most recent pharmaceutical role was as UK Digital Marketing Manager for the newly formed Boehringer Ingelheim Animal Health company, managing the digital marketing for all channels across all species. Essentially, I was an internal digital consultant across UK head office, field, European and Global functions. I focused on keeping the business in front of current digital marketing trends in the industry while managing digital agency relationships to ensure quality and value for money.
I lead the design and production of complex digital marketing materials. I also built relationships with key customers to investigate their marketing needs and how the business can help them.
I was the Digital Marketing Specialist for Bristol-Myers Squibb in Australia, New Zealand & Canada (as well as support for UK, Ireland, Nordics, Germany, Italy and Brazil) applying our new World Wide Customer Organisation model.
I supported submissions of digital material through the Legal/Medical/Regulatory (LMR) review process.Bristol
I led a team of online content specialists in the fast-paced financial district of Canary Wharf, London. We produced creative social media plans, wrote and maintained content for the website and intranet on relevant topics as well as coding and design for online assets.
I unified communications between the Internal, Outreach and Press Office teams to ensure the delivery of a consistent message.
I managed the design and maintenance of the federal and leader web pages as well as training MPs, MEPs and Peers on social media best practice and strategy. I worked with the Deputy Prime Minister on a daily basis to ensure his message was clear and on message.
I, with my team of online content creators took the lead role in the party’s national digital strategy and conversion architecture – this included the creation and design of campaign websites and user flow. I pioneered extensive A/B testing for the launch of the new (and still current) federal website to ensure the optimum wording and brand were relayed to the public. I tested several variations of wording and hero image, teasing for donations along the way. It is estimated that this increased website donations by 250%, generating an extra £750k to the party.
I ensured a consistent message across our brand by creating and implementing our Liberal Democrat style guide for social media, articles and graphics.
While working within the pharmaceutical industry, I noticed that many pharmacies had minimal to zero digital assets. I set up a digital agency to meet this unmet need. I started with pharmacies and quickly moved into small business in general. I employed lead generators, web designers and social media strategists to create an agency that covered all aspects of small-business digital marketing.
I ceased my day-to-day involvement with Matuta when a client (the Liberal Democrats) offered me a career-defining role that needed to be my primary focus. Matuta is still operated successfully today under the management of my wife as ‘Matuta Consultancy Group’.
My first step into the pharmaceutical industry was with the outsourced sales company Ashfield In2Focus. I was trained up to work as a representative within the mental health sector with a speciality in depression and insomnia. I was quickly fast-tracked onto the Ashfield Emerging Leaders Plan where I met monthly with company executives as we assess my career and share success stories. Through here I was promoted to Deputy Regional Business Manager were I continued my work as a Senior Representative while assisting national and regional managers with best practice techniques, relief management and staff training.
I left Ashfield to pursue a new venture in Italy with my own company.
I worked for 2 years as a Regional Marketing Manager for the Frankie & Benny’s arm of The Restaurant Group. I covered all aspects of marketing for all restaurants in the North West of England and Wales.
Daily roles would include organisation of special events, new openings, local and regional marketing, national marketing consultation and relief management.
During a global slow-down in the hospitality and leisure industry, caused by the banking crash of 2008, I ushered my region’s restaurants to a 5% year on year profit whilst our restaurants outside of my remit saw double-digit percentage losses.
Image Analysis (RAF Association)
Computer Information Systems
INTJ / ENTJ