Experienced and enthusiastic Digital Specialist Leader with a history of quantifiable success working in the pharmaceutical, healthcare, political and tech industries.
Specialising in Strategic, Digital and Multichannel Marketing, Communication, Sales, Management and Leadership.
For the past year, I’ve been leading the Marketing and Communications team at CanTrack Global, a Tech start-up providing advanced telematics and theft-recovery for various industries.
On a temporary (6 month) contract, I headed up the Marketing team at Healthera – a SaaS tech start-up in the pharmacy and healthcare sector. Starting in October 2018 as the Senior Marketing Manager, I quickly took the interim role of Head of Sales & Marketing after radically improving both departments shortly after my arrival.
My most recent pharmaceutical role was as UK Digital Marketing Manager for the newly formed Boehringer Ingelheim Animal Health company, managing the digital marketing for all channels across all species. I was an internal digital consultant across UK head office, field, European and Global functions. I focused on keeping the business in front of current digital marketing trends in the industry while managing digital agency relationships to ensure quality and value for money.
December 2015 – May 2016
I was the Digital Marketing Specialist for Bristol-Myers Squibb in Australia, New Zealand & Canada (as well as an advisory role for UK, Ireland, Nordics, Germany, Italy and Brazil) applying our new World Wide Customer Organisation model.
I supported the EMAC (European Markets, Australia & Canada) Digital Hub in the planning and implementation of digital projects.
I ensured the company was up to date with the latest digital and industry trends and advised upwards where necessary.
I managed a team of online content specialists in the fast-paced financial district of Canary Wharf, London. We produced creative social media plans, wrote and maintained content for the website and intranet on relevant topics as well as coding and design for online assets.
I managed the design and maintenance of the federal and leader web pages as well as training MPs, MEPs and Peers on social media best practice and strategy. I worked with the Deputy Prime Minister daily to ensure his information was clear and on message.
While working within the pharmaceutical industry, I noticed that many pharmacies had minimal to zero digital assets. I set up a digital agency to meet this unmet need. I started with pharmacies and quickly moved into small-business in general. I employed lead generators, web designers, and social media strategists to create an agency that covered all aspects of small-business digital marketing.
My first step into the pharmaceutical industry was with the outsourced sales company Ashfield In2Focus. I trained as a representative within the mental health sector with a speciality in depression and insomnia. I was quickly fast-tracked onto the Ashfield Emerging Leaders Plan, where I met monthly with company executives as we assess my career and share success stories. Through here, a promotion to Deputy Regional Business Manager followed, where I continued my work as a Senior Representative while assisting national and regional managers with best practice techniques, relief management and staff training.
After graduating from the University of Liverpool, I started an exciting job with The Restaurant Group as the Marketing Manager for a Frankie & Benny’s restaurant in Liverpool. Within a matter of months, I was promoted to Regional Marketing Manager, overseeing a third of all UK Frankie & Benny’s restaurants.
Image Analysis (RAF Association)
Computer Information Systems
INTJ / ENTJ