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Curriculum Vitae

Experienced and enthusiastic Digital Specialist Leader with a history of quantifiable success working in the pharmaceutical, healthcare, political and tech industries.

Specialising in Strategic, Digital and Multichannel Marketing, Communication, Sales, Management and Leadership.

Senior Marketing Manager

October 2018 – March 2019

On a temporary (6 month) contract, I headed up the Marketing team at Healthera – a SaaS tech start-up in the pharmacy and healthcare sector. Starting in October 2018 as the Senior Marketing Manager, I quickly took the interim role of Head of Sales & Marketing after radically changing both departments shortly after my arrival.

  • I devised and implemented the 2019 Sales and Marketing strategy based on targeted personas while handling multiple million-pound budgets and phasing.
  • I designed, delivered and iterated the point-of-sale / digital collaterals and copywriting for all multi-channel marketing campaigns.
  • My marketing plan directly brought on 34% more pharmacies during my tenure with Healthera, generating an extra £118k in the first six months with an estimated total contract value of half a million pounds.
  • I worked closely with the product team and external agencies to collect and analyse user feedback, consistently improving UX.

I led training sessions on the latest sales pitch techniques to ensure optimal conversion statistics.

UK Digital Marketing Manager

June 2016 – March 2018

My most recent pharmaceutical role was as UK Digital Marketing Manager for the newly formed Boehringer Ingelheim Animal Health company, managing the digital marketing for all channels across all species. Essentially, I was an internal digital consultant across UK head office, field, European and Global functions. I focused on keeping the business in front of current digital marketing trends in the industry while managing digital agency relationships to ensure quality and value for money.

  • I designed and implemented the Boehringer Ingelheim Animal Health digital strategy ensuring an optimised, innovative strategy to compliment brand objectives.
  • I identified, recommended and implemented new initiatives that further enhance their value-add tools for industry prescribers.
  • I worked as a bridge between Global, European and UK initiatives, sharing and reworking campaigns as necessary.
  • I conducted training for both internal and external stakeholders to up-skill the business and create a more digitally thinking company. I worked closely with the Head of ‘META’ region, sculpting their marketing strategy for the Middle East, Turkey and Africa after giving the keynote speech at a ‘META’ regional meeting in Monaco.

I lead the design and production of complex digital marketing materials. I also built relationships with key customers to investigate their marketing needs and how the business can help them.

Digital Marketing Specialist

December 2014 – June 2016

I was the Digital Marketing Specialist for Bristol-Myers Squibb in Australia, New Zealand & Canada (as well as support for UK, Ireland, Nordics, Germany, Italy and Brazil) applying our new World Wide Customer Organisation model.

  • I supported the EMAC (European Markets, Australia & Canada) Digital Hub in the planning and implementation of digital projects.
  • I ensured the company was up to date with the latest digital and industry trends and advised upwards where necessary.
  • I worked with worldwide internal teams and outside agencies/vendors to defining project scope, timelines, and deliverables, defining project tasks, resource requirements and communicating needs to management.

  • I managed multi-million pound budgets within internal tracking systems.

I supported submissions of digital material through the Legal/Medical/Regulatory (LMR) review process.Bristol

Online Content Manager

February 2014 – November 2014

I led a team of online content specialists in the fast-paced financial district of Canary Wharf, London. We produced creative social media plans, wrote and maintained content for the website and intranet on relevant topics as well as coding and design for online assets.

  • I coordinated focus groups and 360-degree feedback schemes to identify new opportunities and enhancement of existing services and support tools.
  • I managed relationships with external providers including social media companies to ensure the organisation got the latest news, tips and techniques direct from the companies creating the trends.
  • I created and managed the content strategy calendar to ensure all employees were aware of content, timescales and accountability.

I unified communications between the Internal, Outreach and Press Office teams to ensure the delivery of a consistent message.

Digital Content Manager

May 2011 – February 2014

I managed the design and maintenance of the federal and leader web pages as well as training MPs, MEPs and Peers on social media best practice and strategy. I worked with the Deputy Prime Minister on a daily basis to ensure his message was clear and on message.
I, with my team of online content creators took the lead role in the party’s national digital strategy and conversion architecture – this included the creation and design of campaign websites and user flow. I pioneered extensive A/B testing for the launch of the new (and still current) federal website to ensure the optimum wording and brand were relayed to the public. I tested several variations of wording and hero image, teasing for donations along the way. It is estimated that this increased website donations by 250%, generating an extra £750k to the party.
I ensured a consistent message across our brand by creating and implementing our Liberal Democrat style guide for social media, articles and graphics.

FOUNDER & CREATIVE DIRECTOR

October 2010 – May 2011

While working within the pharmaceutical industry, I noticed that many pharmacies had minimal to zero digital assets. I set up a digital agency to meet this unmet need. I started with pharmacies and quickly moved into small business in general. I employed lead generators, web designers and social media strategists to create an agency that covered all aspects of small-business digital marketing.

  • We set up websites and ensured through SEO, SEM and Advertising that each site gained maximum exposure.
  • We trained up the end user in the fundamentals of digital marketing and assisted them throughout their marketing journey.
  • We devised bespoke campaigns for each customer depending on budgets, needs and industries.
  • We ensured all aspects of digital marketing was fulfilled by Matuta to give each customer a one-stop-shop for all of their marketing needs.

I ceased my day-to-day involvement with Matuta when a client (the Liberal Democrats) offered me a career-defining role that needed to be my primary focus.  Matuta is still operated successfully today under the management of my wife as ‘Matuta Consultancy Group’.

Senior Pharmaceutical Representative

October 2008 – September 2010

My first step into the pharmaceutical industry was with the outsourced sales company Ashfield In2Focus. I was trained up to work as a representative within the mental health sector with a speciality in depression and insomnia. I was quickly fast-tracked onto the Ashfield Emerging Leaders Plan where I met monthly with company executives as we assess my career and share success stories. Through here I was promoted to Deputy Regional Business Manager were I continued my work as a Senior Representative while assisting national and regional managers with best practice techniques, relief management and staff training.

  • My main focus was with primary healthcare GPs and nurses, organising visits in surgeries and local events to maximise our product awareness and prescribing.
  • Between surgeries, I organised a strategic plan for pharmacy sales in my region. I sold dermatology products directly to pharmacies in my region, assessing sales potential by local demographics and historical sales. After a positive campaign, I trained up colleagues on my methods at national meeting to share success across the country.

I left Ashfield to pursue a new venture in Italy with my own company.

Regional Marketing Manager

July 2006 – May 2008

I worked for 2 years as a Regional Marketing Manager for the Frankie & Benny’s arm of The Restaurant Group. I covered all aspects of marketing for all restaurants in the North West of England and Wales.

Daily roles would include organisation of special events, new openings, local and regional marketing, national marketing consultation and relief management.

During a global slow-down in the hospitality and leisure industry, caused by the banking crash of 2008, I ushered my region’s restaurants to a 5% year on year profit whilst our restaurants outside of my remit saw double-digit percentage losses.

Education / Qualifications / Personality

Squared Online

2017

MSc

Image Analysis (RAF Association)

2005

BSc (hons)

Computer Information Systems

2004

Personality 

INTJ / ENTJ

Personality 

S/i (BLUE/red)

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